This begins our study of this century’s most globally disruptive media technology.
In our first workshop, you will work with a partner to write an effective social media (SM) post.
Our textbook’s introduction offers some first thoughts about globalization and its definitions.
The final section of chapter 2 focuses on the design cycle and user research.
To be effective, Social Media (SM) strategy must be integrated into the organization’s larger content strategy.
“People are the key to successful web projects at every stage of development” (Lynch and Horton 6).
Effective use of social media (SM) requires a clear and broadly understood content strategy.
King was one of the first American thinkers to reckon with the forces that we now call globalization.
In class we will discuss the Event Release assignment and writing models from recent issues of Espresso.
Appadurai’s five “scapes” offer a framework for examining global flows and their impacts.
Understanding what audiences value about and expect from social media is critical to a successful strategy.
Focus the interview (and the writing) on your organization’s messaging objectives.
This assignment begins our study of images with a reading from chapter 11 of the Web Style Guide (WSG).
With this assignment, we begin to apply what we’ve learned to an analysis of your chosen web site.
This assignment details recent demographic changes in the United States.
This assignment continues our study of graphics with a reading from chapter 11 of the Web Style Guide.
Recent shifts in two major world religions demonstrate the cultural impact of globalization.
“The era of Western Christianity has passed within our lifetimes, and the day of Southern Christianity is dawning” (430).
We continue our discussion of Photoshop and size and formatting guidelines.
The U.S. apparel company Nike helps to introduce a fundamental concept, the global commodity chain.
As an introduction to GoAnimate, students will create an animated self-portrait (i.e. an avatar).
Your first major writing assignment is called “First Paragraphs.” We also continue our work on the 4 C’s
This assignment covers integrating sources and and writing coherent paragraphs.
Glocalization is a corporate strategy. The term, coined in the 1980s, combines “global” and “local.”
This assignment focuses on criteria that distinguish effective animation videos.
Horton and Lynch offer excellent guidance for the effective use of video on social media sites.
“Glocalization” is often used to describe two distinct corporate strategies.
The South Korean popular music industry offers an excellent example of glocalization.
Today we will review the requirements for the “Streaming Video” assignment and complete a workshop on YouTube captioning.
To communicate effectively through digital media, you need to understand three ways of modeling color.
Classic strategies of photographic composition will help you reach your social media audiences.
“Public Enemy is, by all measures, the greatest, most impactful political rap group to ever have existed.”
This assignment considers the broader impact of the Korean Wave’s global popularity.
This assignment introduces the Square Images project, and we begin looking at square composition.
This in-class workshop works with Adobe Photoshop and applies the HSB color model.
In this workshop, we use Photoshop to crop square images for Instagram portraits.
“Indigenization” helps to explain the responses of Hong Kong locals to a foreign restaurant chain.
The key concept for this assignment–and a key idea for the entire course–is semantic HTML.