Content Strategy

Content Strategy is perhaps the most important concept in this course.


  • Lynch and Horton, “Content Strategy” and “Social Media”
    [In Georgia View Content]

Class Discussion

We will begin the process of devising a social media Content Strategy document for the Dept. of Visual and Performing Arts at Clayton State.

Workshop: Submit FB Username

Use the linked survey to submit the username that is associated with your Facebook account. Your Facebook username is the web address for your profile (example:

Like all of our out-of-class workshops, this is due by 10 p.m. on Sunday.


A first step in setting up our class will be to give everyone editor privileges on our CMS 3720 Facebook page. To do this, I will need your Facebook username.