Metadata
This assignment focuses on metadata and keywords, crucial tools needed to reach wider audiences on social media platforms.
Metadata is defined by Google as
a set of data that describes and gives information about other data.
Metadata is is critical for making your social media content more accessible and more visible, particularly for audio and video content that is difficult to index by search engines.
On YouTube, you can add textual metadata in five areas:
- Titles
- Descriptions
- Tags
- Hashtags
- Captions
Keywords are the text strings that users are likely to input into a search engine when looking for your content. (By size, the top three search engines are Google, YouTube, and Bing.)
Using metadata effectively includes finding and using appropriate keywords. Many free and paid tools can help you choose good keywords, including Google Trends.
Reading/Viewing
- O’Neill, How To Skyrocket Your Video Views With YouTube Metadata (adweek.com)
- First 4:30 minutes of LeBlanc, How To: Google Analytics Grow Your Channel (youtube.com)
- Eves, How To Properly Tag Your YouTube Videos (youtube.com)
- Use Hashtags for Video Search (support.google.com)
Workshop
By Sunday 10 p.m., create a public YouTube channel and associate your real name (or an assigned pseudonym) with it. Post the URL for your channel in the “YouTube Channel” discussion board on Georgia View.
