The final section of chapter 2 focuses on the design cycle and user research.
After completing this assignment, students should be able to
- Define, identify, and explain the differences among these user-research techniques: surveys, interviews, focus groups, and field studies (42-45)
- Identify the user-research techniques shown in the assigned segments from Merchants of Cool
- Define, identify, and explain the differences among these different tools for guiding design decisions: personas, goal analysis, and scenarios (45-47)
- Define, identify, and explain the differences among these different tools for evaluating design decisions: wireframes, prototypes, usability testing, and analytics (47-53)
- Summarize the importance of including people with disabilities in research activities (50-51)
- Horton and Lynch, 42-53
The linked segments below should open in Films on Demand after you enter your SWAN username and password.
- Merchants of Cool (Douglas Rushkoff, 2001)
- “What is Cool, Anyway?” (segment 4)
- “Spending Money to Make Money” (segment 5)
- “Sprite’s Anti-marketing Marketing Campaign” (segment 6)
- “Ethnography Study” (segment 10)
If you have trouble accessing the segments, try one of these two options: