McDonald’s in Hong Kong

“Indigenization” helps to explain the responses of Hong Kong locals to a foreign restaurant chain.


After completing this assignment, students should be able to

  • Explain what Watson means by this summary of his article’s argument: “In Hong Kong, the transnational is the local…” (122).
  • Explain the common assumptions about globalization that Watson challenges.
  • Explain active audience theory and its difference from the hypodermic model.
  • Identify the ways that McDonald’s has changed the culture of Hong Kong.
    (e.g. clean bathrooms, queuing, birthdays, etc.)
  • Identify the ways that the behavior and expectations of customers in Hong Kong continue to make the restaurant different there than it is here.



  • McDonalds Hong Kong