Welcome to Social Media for Professionals
Content Strategy is perhaps the most important concept in this course.
Students will produce a two-page content strategy document.
To be effective, Social Media (SM) strategy must be integrated into the organization’s larger content strategy.
In class we will discuss the Event Release assignment and writing models from recent issues of Espresso.
This in-class workshop introduces Flickr and Photoshop.
Focus the interview (and the writing) on your organization’s messaging objectives.
Effective social media posts are clear, concrete, concise, and correct.
We continue our discussion of Photoshop and size and formatting guidelines.
As an introduction to GoAnimate, students will create an animated self-portrait (i.e. an avatar).
Recording effective dialog and narration is more about technique than equipment.
GoAnimate themes and scenes are the subject of this in-class workshop.
This assignment focuses on criteria that distinguish effective animation videos.
Horton and Lynch offer excellent guidance for the effective use of video on social media sites.
This assignment focuses on metadata and keywords, crucial tools needed to reach wider audiences on social media platforms.
Today we will review the requirements for the “Streaming Video” assignment and complete a workshop on YouTube captioning.
Classic strategies of photographic composition will help you reach your social media audiences.
This assignment introduces the Square Images project, and we begin looking at square composition.
In this workshop, we use Photoshop to crop square images for Instagram portraits.
Bring your camera to class today.
This assignment focuses on American attitudes toward Instagram and its parent company, Facebook.
This assignment covers information relevant to professional uses of Instagram.
In November 2018, Instagram was the world’s sixth largest social media platform in terms of active users.
This assignment introduces Hootsuite, a platform used to coordinate and schedule social media content
We will not meet as a class. Instead, complete the assigned Hootsuite Academy training.
Proper timing plays a key role in the effectiveness of social media posts.
Our final topic (and project) focuses on the use of data to document and evaluate the success of social media strategies.
In Fall 2018, CSU Social Media Manager Erin Fender spoke to the class about her job.
In addition to demo-ing and discussing the tools available for YouTube, we also review for the final exam.
The final exam will be held during our final class meeting.