Instagram for Business

This assignment covers information relevant to professional uses of Instagram.


Best Upload Sizes

If at all possible, you always should upload images in the largest sizes allowed by any platform, including Instagram.  Large-sized uploads ensure that your images will continue to look good in the future, as screen technologies continue to advance.

Currently Instagram allows images with a maximum width of 1080 pixels. Heights can vary from 566 to 1350. In practice, that translates into the following maximums.

  • Square: 1080 x 1080 pixels
  • Portrait: 1080 x 1350 pixels
  • Landscape: 1080 x 566 pixels


Beginning in class (and due Sunday 10 p.m.),

  1. Create an new Instagram account with your assigned user name
  2. Create a new Facebook “Business or Brand” page
    • Page Name: [Your choice] page prototype
    • Category: [Category relevant to your choice]
  3. Link your new FB page to your new Instagram account
  4. Post one of your “Square Image” images to your new Instagram account
  5. Follow the instructions below (under “Caption Text”)  to complete the image’s caption
  6. Create a new thread in  our D2L discussion, “Instagram Accounts,” that includes a link to your  Instagram post, e.g. Antigone

Caption Text

Image created for @cms3720claytonstate


At least three additional  hash tags relevant to your particular image, e.g.

  • #visual arts
  • #performance
  • #filmproduction
  • #theatre
  • #music
  • #violin