Exams

You will need a Scantron form for each of the three exams. Each exam will include  objective, multiple choice questions. All exams are closed notes and closed book.

Exam 1

This exam covers all assigned material since the beginning of the term.

You are expected to know the major facts, concepts, and recommendations for effective communication that are presented in each of our assigned readings.

This includes tools and techniques in Adobe Photoshop. The exam’s Photoshop questions will be similar to those in the “Lesson Tests” that are part of the Skilsoft courses.

As a study guide, refer to the Objectives pages in each D2L assignment.

Exam 2

This exam covers all assigned material covered after Exam 1.

You are expected to know the major facts, concepts, and recommendations for effective communication that are presented in each of our assigned readings.

Final Exam

The final exam is comprehensive. It will consist of two parts: an objective section similar to the previous exams, and an in-class writing assignment on all of our readings and class discussions.

The exam will cover the  following materials:

  • Photoshop – the assigned Skilsoft courses
  • Widrich, Why is Facebook Blue?
  • Web Style Guide
    • User-Centered Design and Research
    • Social Media
    • Images
    • Writing
    • Video
    • Search Engine Optimization
    • Content Management Systems
  • LinkedIn

You will not have books, notes, or Internet available during the exam. You must type your paragraphs using Microsoft Word on one of the Design Lab computers. There is no minimum word count, but each paragraph should demonstrate the following characteristics:

  • a clear thesis that specifically addresses the topic;
  • specific examples and details drawn from the texts;
  • a definite pattern of organization, including a topic sentence.

Example Exam Questions

You will be given a subset of the following questions and/or similar questions.  You will have a choice of several options (e.g. answer six of the eight total questions).

You will write one detailed, well-organized paragraph for each of your selected questions (e.g. six questions, six total paragraphs).  Your paragraph should define the term (when appropriate), explain why the concept is important to the practice of communication using digital media, and offer one or more concrete examples to illustrate your point. I expect your paragraphs to be about six sentences long.

Social Media

  1. What is “engagement” and why is it important?
  2. Define organic reach and explain two specific ways to increase the organic reach of a Facebook post.
  3. In general what are the best days and times of day to post on Facebook, if you are trying to reach a national audience?
  4. How frequently should you post on Facebook and Twitter? Why?
  5.  What is the ideal length of  Facebook and Twitter posts?

Images

  1. Which of the four page layouts in this image uses background colors effectively, and what is wrong with the other three? [A sample response to this question is available.]
  2. What are the two most common file formats for still images? What kinds of images are appropriate for each format?
  3. Identify two things that content providers should know about the JPG file format.
  4. “Save your original uncompressed images!” Explain the importance of this recommendation.
  5. What are the three primary rhetorical appeals? How can images appeal to each of these?

Usability and Audience Research

  1. What is  usability?
  2. What are two characteristics that increase a web site’s usability?
  3. What is “user control”?
  4. What is the most important aspect of “flexibility” as it relates to modern web sites?
  5. What is the difference between surveys and analytics?
  6. What is the difference between interviews and field studies?

Search Engine Optimization

  1. What is “SEO”?
  2. What are keywords?
  3. What is the most important information in any web page, and why?

Color Theory (Lectures and Widrich)

  1. In what ways do certain colors become meaningful (e.g. symbolic)?
  2. What is color harmony?
  3. What are common ways of achieving color harmony?
  4. What is color temperature, and what associations do different temperatures communicate?