Effective use of social media (SM) requires a clear and broadly understood content strategy.
Coates complicates the audiovisual culture he experienced as a young man.
King was one of the first American thinkers to reckon with the forces that we now call globalization.
In class we will discuss the Event Release assignment and writing models from recent issues of Espresso.
Appadurai’s five “scapes” offer a framework for examining global flows and their impacts.
Understanding what audiences value about and expect from social media is critical to a successful strategy.