SM Strategy 1

Effective use of social media (SM) requires a clear and broadly understood content strategy.

Promoting Events

In class we will discuss the Event Release assignment and writing models from recent issues of Espresso.

Global Flows

Appadurai’s five “scapes” offer a framework for examining global flows and their impacts.

Malcolm X

“Message to the Grass Roots” is among Malcolm X’s most famous and most influential speeches.

Wild Style

Wild Style is the earliest film to document  hip hop’s four elements.

SM Strategy 2

Understanding what audiences value about and expect from social media is critical to a successful strategy.