Writing for LinkedIn

LinkedIn is networked media. Effective writing for the platform requires a clear understanding of audience, SEO, and the Four C’s.


After completing this assignment, students should be able to

  • Identify and define a LinkedIn headline, summary, and custom URL
  • From the assigned Profile Checklist, identify all named elements and summarize the advice given for each
  • Explain the importance of the Summary’s first 92 and first 220 characters
  • Summarize the importance of keywords and effective ways to generate appropriate keywords for your profile



Using the tools below, begin writing your Headline and and Summary for theΒ  LinkedIn Profile assignment.