Timing Social Media Posts
Updated: 23 July 2019
2012-2024 2012-2024 The crucial point
The best times to post on social media are when the people you want to see the content are on the network.
(This quote, like most of the content on these slides, comes from What 20 Studies Say About The Best Times To Post On Social Media. )
Because...
Post Life Spans
Facebook: 6 hours
Twitter: 15 minutes
Instagram: 24 hours
After these deadlines, the post will generate next-to-no engagement, because the platform algorithms will stop showing it to users.
Coschedule Infographic, 2018
This inforgraphic summarizes a wealth of information by day, time, platform, and type of business. The data was derived from sixteen separate studies. Click on the image to see it full sized.
In general: YouTube
This chart contains data from one YouTube media company, Frederator Networks, which resembles YouTube's general population in terms of age but includes more U.S. men than does YouTube's average.
Best practice: Use analytics to understand your audience, example 1 (VPA)
Best practice: Use analytics , example 2 (buffer.com)
