LA Times on SRK
Approximately 80 percent of India is Hindu, and the films enforce this as the norm.
Hindi cinema shares with Hollywood an intense focus on desirable bodies, particularly those of women. Unlike Hollywood, however, popular films often receive the equivalent of a "G" rating; nudity and explicit sex are never a part of the formula. Instead, sex in mainstream Hindi cinema more closely resembles that of U.S. broadcast television, where scantily clad bodies are presented in ways that are suggestive rather than explicit.
Depictions of violence are also circumspect, compared to similar Hollywood films. For example, more than half of Hollywood releases in the past decade earned an R rating, including the vast majority of action/adventure films similar to Dhoom 2. This blockbuster Hindi film received the equivalent of a PG rating.